Packaging Design - growfit
Case Study
Introduction
Collaborated with the internal team at GrowFit to align with the needs of the consumer. Worked on concept, illustration and final design for packaging.
Project Details
Duration: 8 weeks
Team: Solo Designer
My Role: Head of Design
Platform: Print
Tools: Photoshop, Illustrator, Pen and Paper
Packaging Design
Touchpoints:
Creative Production, Mass Production, Logistics, Material, Design Collaboration, Warehousing, Domestic Distribution, Inventory Management
Problems to resolve:
1. I analyzed the information closely through user research and chose to carry some of the elements such as quality and nutritional value of food.
2. Some of the valuable pieces of information/features were price, nutritional info, calorie count.
Design Process for Packaging:
Packaging Design Flow Chart:
Final Design
Fresh Food Packaging
Collaborated with the internal team to align with the needs of the consumer. Worked on concept, illustration and final design for fresh food packaging.
Conclusion
Learnt many important things while designing for packaging.
Value: Luxury product may need to have premium packaging; a lower priced product should have a more cost-effective design. A product could have a negative impact in customer perception if it’s not properly designed.
Readability: How it can result in poor sales of the product where images, fonts and colour should be carefully designed to display all necessary information on the package.
Functionality: About how people would discard the packaging after use and also the functionality of the design.
Eye catching design: How to make it standout to grab the attention of the consumer.
USP: Communicating with Unique Selling Point of the product and it can be the price, a new feature and so on. (e.g.: new flavor-“strawberry”, key benefit-“weight gain”, shelf life-“180 days pack” etc.)